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3 Strategies to boost Your Twitter Engagement, year 2020 vision!

3 Strategies to boost Your Twitter Engagement, year 2020 vision!

As far as social media marketing goes, Twitter is one of the major players.

With over 321 million monthly active users on the site, it’s easy to see why Twitter is one of the platforms most businesses and marketers could benefit from joining.

But here’s the big question: How do you get some of those 321 million monthly active users to engage with your posts and click on your content?

In this post, we’re going to take a look at what Twitter engagement is, why it matters for your business, how to measure your Twitter engagement results, and more.

We will also suggest you 23 easy to implement strategies to increase both your engagement and your CTRs on Twitter.

Almost every brand has been in the position where they’re churning out a boatload of content and no one ever seems to interact with it.

And it’s easy to get frustrated when the last three brilliantly-crafted Tweets you wrote didn’t even get a single link. (We feel you, Klondike.)

While building followers and social media presence take time, there are strategies and techniques you can use to increase your Twitter engagement quickly, which in turn can lead to more clicks, increased brand awareness, and more conversions.

Keep on reading to discover how to make your next business Tweets sound sweeter than the nightingale’s song!

What Is Twitter Engagement?

Twitter engagement is when someone engages with the content that you post. There are multiple different ways customers can interact with your content, including:

  • Favoriting your tweet
  • Retweeting your tweet
  • Responding to your tweet
  • Mentioning you in a separate tweet
  • Clicking your link (though some marketers categorize this purely under CTR and not engagement)

This engagement, therefore, is one of the main purposes for posting on Twitter at all —to send interested, engaged traffic to your site.

What Do We Know about Twitter Engagement?

Before we get into how to boost engagement and CTRs on Twitter, it’s good to know what we’re all working with, on average. When it comes to important information on Twitter usage and engagement, here are some of the general statistics you should know:

  • The average “high” engagement on Twitter may range from .09% to .33%, which is lower than other platforms, including those that are struggling with issues regarding organic reach.
  • 15% of Twitter users will unfollow a brand within 3 weeks if a brand hasn’t made a strong enough effort to keep them engaged early, such as by posting content relevant to them or engaging with them.
  • The half-life of a tweet is only 24 minutes, meaning that half the engagement that you get will be received in a little under half an hour.
  • Tweets with GIFs receive 55% more engagement than those without.
  • Tweets with video attract 10x more engagement than posts without visual components.
  • 27% of all Twitter users follow at least one brand on the platform, as of 2018.

Why Twitter Engagement Matters

When most people jump into social media marketing and Twitter marketing, the first thing that many are focused on is their follower count. They want to look popular, important, established, and respected, and how can you possibly do that if you don’t have a mega-impressive Twitter follower count, right?

In a lot of ways, of course, your follower count matters. The number of followers that you have tells you how many people you can hope to reach semi-regularly with your content, so the more followers you have, the more people who are hopefully being exposed to your messaging on a regular basis.

Twitter engagement, however, in many cases can matter even more.

Your engagement rate is going to tell how relevant your content is to your target audience, which is a wildly important metric that too many brands either overlook or (more likely) undervalue.

If you have 100 followers, for example, and 20 interact with the tweet in some way, that’s enormous; if you have 10,000 followers and only 20 interact, it’s much less impressive and indicating that the content may not be relevant enough, high quality enough, or otherwise adhering to some of the best practices we’re going to look at within this post.

This can quickly help you assess the relevance of your content at a glance, and see how each tweet performs individually.

While Twitter Analytics is great, I still heavily recommend Google Analytics, too, when you want to understand the impact of Twitter in terms of driving quality traffic to your site.

Google Analytics has in-depth reporting that can tell you not only that users are coming from Twitter to your site, but also what they’re doing once they’re there.

This can help you not only monitor clicks, but see the ROI, value, and the off-site impact that the engagement is providing.

3 Tips to Increase Twitter Engagement & CTR

Now that we’ve completely covered what Twitter engagement is, why it matters, and how to measure it, we can focus on how to increase it.

Strategies to increase engagement and your CTRs on Twitter include strategies for how you engage with other content, the words you choose to create your post, and how and when you post your content.

Ultimately, you’ll want to test the strategies you choose for yourself and see what works best for you and your audience to increase both clicks and engagement.

1. Engage with Other Users Content

If you want other users to engage with your content, a good way to start is to always interact with their first. Like, respond to, and retweet your users content when you can, and following them can also help.

When you respond to other users or engage with their content, they’ll be more likely to pay attention to what you’re posting, too. This is especially true considering most brands don’t take or have the time to interact with a lot of followers, so it can mean more when you do.

This can also help to build social proof over time, which is valuable across all social media marketing platforms.

Not only will this increase engagement, but it will also help you start to build a relationship between you or your brand and the users you’re interacting with, expanding the benefits more concretely—and off Twitter.

2. Retweet Other Users’ Tweets

You want to do this early and often. I’m singling out retweeting as engagement because this is what most users value the most; not only are you liking their content enough to validate it, but you value it enough to share it.

Reciprocity is an important part of why people choose to follow and engage with you, psychologically speaking.

Retweeting can be some of the most powerful engagement you get on a post since it will carry your content to that users’ audience. By retweeting your users’ content first, you could have much better luck when trying to get them retweet and share your own content.

3. Keep Your Tweets Brief

We are all forced to keep our tweets relatively brief automatically, with Twitter limiting our posts to 280 characters (which was a big expansion off of their original 140). This can be challenging enough as it is, but limiting our posts just a little more can actually increase engagement.

According to multiple different sites and data, the sweet spot for the number of characters for shareable tweets is between 80 and 110 characters, including hashtags and user tags, especially if you’re looking to increase retweets.

When your tweets are between 80-110 characters, they’re more likely to offer value in whatever form you’re aiming for (whether that’s to entertain, inform, or share an opinion), while still being brief enough that users can easily retweet them. When at this length, users will have enough room to briefly add in their own thoughts or hashtags, while still referring back to you. If you were to use all 280, on the other hand, users would have to edit your tweet and cut it down so they could add their text, and for many, this is just too much work.

You want users to share your content; make it easy for them to do so.

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