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How to manage and Create Viral Content That Generates 3,500 Visitors Per Day

How to manage and Create Viral Content That Generates 3,500 Visitors Per Day

We often hear or read about blog posts and great content that went viral and wonder how the authors did it.

Well, it’s got nothing to do with being a content strategy expert or with beginners luck. Once you activate the viral triggers and lead with persuasion, as I’ll show you in this article, you’ll get tons of traffic for your site.

If you’re a blogger or a content creator for social networks or marketing, this may be the information that you’ve been looking for. Get ready to challenge the status quo and learn to create the right kind of valuable content, so that you’ll no longer struggle to generate traffic to your blog, but will instead be concerned about monetizing the traffic and making your marketing campaigns a success.

Just like Zimmerman did for Gawker, including an article that drew almost 11 million views in 7 months, you can make great content happen for your blog. Of course, it won’t happen overnight – but with consistency, you’ll see results.

Introduction to Creating Viral Content

The word “viral” means “relating to a piece of content that is circulated rapidly and widely from one web user to another.” In other words, you want to create great content that’s intended to be shared across social networks and spread – like a virus.

If that’s the case, then to achieve virality, you have to carefully craft your content creator strategy and execute with attention to the details. To a large extent, the quality of the work that you do will determine how far your content gets shared.

Many marketers dream of having their great content go viral across social networks. They want thousands – if not millions – of people to find the content that they spent a lot of time creating.

Creating high-quality viral content may not be for everyone.  It’s a difficult task, especially when you’re just starting out. For example, if you’re creating visual content or video content, you need to invest in good equipment and sharpen your video editing skills as well.

Looking at these statistics, the prospect of creating less content and driving more traffic is very attractive. But, the reverse is the case.

So, you need to learn how to create content types that have the possibility of going viral. A lot of factors have to come together, but one of the biggest challenges for many content marketers is the need for a shift in mindset towards valuable content.

Looking at the anatomy of viral content, you have to keep in mind that the content itself must be worthy of being shared. It has to solve a particular problem, enhance your reader’s life or make something better. If it doesn’t do any of these, no one will share it with their social network.

Academic Research Studies on Virality

In 350 B.C., Aristotle began a work designed to discover what makes great content—and particularly a speech, which was his primary content medium, memorable and persuasive. He wanted to know what made people want to pass the idea/message to others and create a kind of chain reaction. Today, this could be the equivalent of a click to tweet and share with your social network.

He specified three main principles: Ethos, Pathos, and Logos. At the end of his brief analysis, he concluded that great content should be impactful. Specifically, it should:

  • possess ethical appeal (ethos)
  • appeal to the emotions (pathos)
  • contain justifiable and logical appeal (logos)

Ever since the early days of the internet, some people and companies have seemed to master the science behind virality. They create a piece of great content and, within a year, hundreds of thousands of people will take it upon themselves to share it, across their social networks, no matter what type of content it is – whether its a list post, a piece of visual content, or even something not considered to be valuable content to others .

Campaigns that succeed are built on a solid foundation of research and analysis. We know this, in part, because of two scientists, Katherine L. Milkman and Jonah Berger.

In a research study, entitled “Why Content Goes Viral,” Milkman and Berger looked at 7,000 articles, published by the New York Times, to gauge their virality.

Specifically, they examined the content on the Times’ homepage that got the most views and shares on social networks. Their goal was to document the characteristics of viral content so that people can judge whether their own content has the predictable qualities of going viral in the highly coveted social network world.

Of course, no research study is 100% accurate.  And, correlation isn’t causation. However, these characteristics can help you to see what you should be aiming for when creating great content, whether it’s a list post, news piece, or any kind of visual content.

Here are 3 of the most important factors that they suggest will make content go viral and spread like wildfire across social networks:

Evoke emotion: Content that evokes an emotional reaction is more likely to go viral. Such emotions include awe, wonder, anxiety, sadness, and humor. This is where the mediums of video content or visual content work so well, yet other content types like well-written thought pieces or clever list posts can also bring worth and wonder to social media platforms.

One viral post, published at Huffington Post a day before the recent UK election, was titled “Ten Reasons To Vote UKIP.” If you read it carefully, you’ll find emotional triggers,

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